Shelby Rideout Shelby Luke Rideout, is the creator of Bright Signs Learning, the award winning multi-sensory program designed to inspire children ages 0-4 to read by uniting sign language and gesturing with early reading concepts. As a mother of four and professional sign language expert with credentials in education (Vanderbilt University) and sign language (Pierce College), Shelby has first hand knowledge of the many benefits sign language has on early learning. In 2012, Shelby began making her own educational videos in her basement, teaching each of her children to communicate using sign language, identify letters, and even to read by the age of two! Today, she has parlayed her success into a thriving educational company with national distribution through the Bright Signs Learning website and Amazon, and has garnered awards from Tillywig Toy & Product Awards and Moms Best Awards, among others. “Follow your passion and not follow the dollars, it surprised me because when you do get into business it is hard to ignore the monetary part of it, once you start doing something because you think it might result in dollars, you’re going off the wrong path, I think that to really follow with a good mission and what your passion is and so I’ve had to draw myself a number of times and say wait a minute Shelby stop, what brought you here, what is your goal and my goal is to reach children, to have them feel good, to have them love learning, to have them at an early age love reading and that always draws me back in”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to http://wp.me/p6Tf4b-2CK