Jason Barnard, the Brand SERP Guy, joins the EDGE to talk about Brand SERP Optimization. This is the modern business card and managing the data brings you more into focus for Google and your customers.

[00:07:45] Why is the Brand SERP so important?
[00:10:04] Google is like a child
[00:14:46] Rich Site Links are underestimated
[00:19:10] Your Contact page is important in the Brand SERP.
[00:21:40] It’s about what is relevant, TODAY.
[00:25:13] Stay away from Wikipedia