Every time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure who are the winners and who are the losers. This week’s special guest is Mordy Oberstein, Chief Marketing Officer at Rank Ranger. Mordy’s expertise in this field comes from his experience writing original SEO insights and analysis. He also is a Search Engine Land author, industry speaker, and host of The In Search SEO Podcast.