Even if you practice PR in an industry where technology is slow to arrive, the day will come when you’ll have to face the tech monster. Good or bad, society’s reliance on the Internet of Things is only going to grow. Every day, something new is connecting to the net, and whether we like it or not, we, as public relations professionals, need to be ready to explain that to our audiences. Anne Potts is Managing Director and Executive Vice President at Racepoint Global. She spoke with the Flack Pack during the PRSA International Conference in Austin, Texas about the need for brands to consider how they’re going to engage a world slowly being subdued by the Internet of Things. Caroll Spinney retires from Sesame Street Anne Potts Is Alexa Dangerous? Dia de los Muertos