Jose is the founder of Value Prop Interactive, a consulting firm he started over 15 years ago, and the creator of the "Revenue Throughput System", a process that diagnoses the volume and velocity at which a business converts opportunities into revenue. He’s an adjunct Professor of Marketing with the Villanova University MBA program and author of Value Prop: Creating Powerful I3 Value Propositions to Enter and Win New Markets. In this episode, Jose shares what the “I3” stands for in his book title, and discusses how using these three key ingredients will help you become a more successful entrepreneur and a more successful author. Jose also talks about how he has leveraged his book to grow his business and is able to track over $1M in revenue directly to it.  Links:

• www.valueprop.com