Is life working in a PR agency as glamorous as Hollywood portrays it on television and in movies? The truth is, working in an agency can be exciting, but it also can be exhausting, and not for every PR soul. This week, we consider the ups and downs of PR agency life with Dr. Gina Luttrell, a PR and Social Media Professor at Syracuse University, and co-author of a new book, The PR Agency Handbook. We’ll explore the agency-client relationship, discuss the book’s included client personas, and find out whether Gina recommends agency work to her budding PR wards. Our second guest, Rob Biesenbach, preaches the lessons of improv comedy to agency managers and other PR leaders, sharing an approach based on a four-letter word – love. The Flack Pack wraps up its coverage from the PRSA International Conference this week with an episode about PR agencies. Dr. Gina Luttrell The PR Agency Handbook Syracuse University S.I. Newhouse School of Public Communications Rob Biesenbach