After one year of lock-down, retailers around the world face a new reality, where user behavior has shifted rapidly towards online channels.

The way to survive is through Radical User Centricity, according to my guest in this Charlie Tango talk. Jacob Johansen has spent 20 years in China, and after a brief stop-over in Denmark he has decided to go back and follow how Chinese companies develop with an outside-in approach, much different to what you see in Europe. This leads to a whole category of “new retail” solutions – the topic of Jacobs latest book: “From customer to user”, and the topic of this Charlie Tango talk.