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216 The Art and Science of Persuasion

216 The Art and Science of Persuasion
Jan 25, 2024 · 7m 15s

The art of persuasion, a delicate process of influencing others to adopt our viewpoint, has fascinated people for generations. Whether in interpersonal connections, commercial dealings, or public discussions, understanding the...

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The art of persuasion, a delicate process of influencing others to adopt our viewpoint, has fascinated people for generations. Whether in interpersonal connections, commercial dealings, or public discussions, understanding the fundamentals of persuasion can yield significant influence. This investigation uncovers the seven fundamental principles that form the basis of persuasive techniques, offering insight into the psychological factors that shape decision-making.
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Author Bob Anders, Ph.D.
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