(15) Subliminal Marketing Revealed: Influencing Consumer Behaviour via Music, Scents, ... and Subliminal Messages?
Mar 20, 2015 ·
36m 32s
Many manipulation techniques of the advertising industry bypass our conscious mind. Sometimes it is a quiet background music, a pleasant scent or even the behaviour of the people around us...
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Many manipulation techniques of the advertising industry bypass our conscious mind. Sometimes it is a quiet background music, a pleasant scent or even the behaviour of the people around us that influence our behaviour in a subtle way.
However, if we are asked: "Why did you buy this?" We often provide rational explanations. Certainly, this is a Specialty of our brain: To make up rational reasons for sometimes irrational behavior...
Keywords:
Subliminal Messages - Marketing - Influence - Psychology - Consumer Psychology - Advertising - Priming - Contextual Priming - Jonah Berger - Chartrand - James Vicary
Author: Eskil Burck
http://www.learningpsychology.net/
show less
However, if we are asked: "Why did you buy this?" We often provide rational explanations. Certainly, this is a Specialty of our brain: To make up rational reasons for sometimes irrational behavior...
Keywords:
Subliminal Messages - Marketing - Influence - Psychology - Consumer Psychology - Advertising - Priming - Contextual Priming - Jonah Berger - Chartrand - James Vicary
Author: Eskil Burck
http://www.learningpsychology.net/
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