This week we are going to talk about a new framework that will help you think about how you are positioning your podcast.

And if it feels like we’ve been hitting this topic of positioning a lot in recent weeks … good! It should.

The deeper and deeper we delve into one-on-one conversations and consulting with you and your fellow showrunners, the more we are realizing that positioning is one of the areas proving most challenging to identify and define, but also the most rewarding when pinpointed correctly.

So we are going to try to get you one step closer this week.

Here is the overview of the framework, which go in-depth discussion in this episode:

• WHO are you talking to?
• WHAT do they aspire to learn/do/become?
• WHY do they want this?
• HOW do they get there?

Seeing it in bullets like that may make it all seem pretty obvious. But the magic is in the intersection between the bullet points, and that’s what we try to tease out in this episode.

We also learn about Jonny’s daily push-up regimen, something interesting he learned this week, and we shine the Showrunner Spotlight on Andy Wang. Andy is the host of Inspired Money, and he also gave a great talk at Podcast Movement this week. Watch it here: https://www.youtube.com/watch?v=i3z9PhB1eQw

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If you find this episode useful, you should also check out these past episodes:

• [005] What Does It Mean to Be a Showrunner?
• [107] Is Podcasting a Good Way to Reach My Target Audience?
• [114] Is Your Podcast Positioning on Point?

Connect with us:
• Connect with Jerod on Twitter: @JerodMorris
• Connect with Jonny on Twitter: @JonNastor
• Website: Showrunner.fm