In this episode we talk to Pat Johnson, Senior Strategic Marketing Initiatives Specialist at Adobe. To find a copy of the book Pat recommends in this episode, check out: Range: Why Generalists Triumph in a Specialized World To find the other podcast we recommended in today's episode, check out The Sales Evangelist on Apple Podcasts or wherever you do your listening! Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.