Erving Goffman’s 1959 book The Presentation of Self in Everyday Life was an important attempt at explaining both apparent and hidden human behaviors across social and organizational settings. Through a comprehensive framework employing theater as a metaphor, he describes the roles of people as performers and members of an audience who try to shape the unfolding situation in ways suitable to their aims. Meanwhile, there is a backstage where people return to being themselves and proceed to set conditions for the next performance, and rules and protocols seek to protect such backstage behaviors from unwanted observation or disclosure. The aim for each person is to be seen in the best or most purposeful light.