Join me in exploring this bold statement with the seasoned User Experience Designer Mikkel Michelsen, who has designed price-winning user experiences in finance, e-commerce and digital publishing and is the author of one of the most famous Scandinavian education books on UX design - "UX design for computer science".

We delve into

1️⃣ "User Experience Design is Driven by Business"

• 🚀 Explore the core business needs that fueled design innovation at Gyldendahl.
• 🌟 Uncover the pivotal role of user research and adaptability in achieving outstanding design.
• 💡 Mikkel shares insights on the transformative power of user-centric design in the digital landscape.

2️⃣ "It's a Shared Responsibility to Create Great Design"

• 🤝 Understand the triad of responsibility: Product Management, Tech, and Design.
• 🔍 Learn how to foster a culture where everyone acknowledges their role in the design process.

🎧 Tune in on your favourite podcast player: https://lnkd.in/d_e9bXbm
☝🏻 I’d love your feedback for "IT-Changes" (1 min. / 4 questions): https://lnkd.in/d3yMQxNP
☝️ Explore the "IT-Changes" series and elevate your digital transformation game: https://lnkd.in/dn_6JV-7