09: Brand DIY: How to Build a Powerful Brand with Marc Stoiber
Mar 15, 2021 ·
36m 3s
The biggest part of branding is figuring out the promise that you make to a consumer and the expectation they have, this is almost every single time, the first place...
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The biggest part of branding is figuring out the promise that you make to a consumer and the expectation they have, this is almost every single time, the first place where an entrepreneur screws it up.
In this episode, Marc and I talk about the first three principles from his book, Brand DIY, including how important it is for entrepreneurs to have a conversation with their potential customers; staking a claim in your consumer's brain through a positioning statement and weaving that perfect story to connect with your audience and sell your product.
Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
Visit my website: https://yvonneivanescu.com/
show less
In this episode, Marc and I talk about the first three principles from his book, Brand DIY, including how important it is for entrepreneurs to have a conversation with their potential customers; staking a claim in your consumer's brain through a positioning statement and weaving that perfect story to connect with your audience and sell your product.
Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
Visit my website: https://yvonneivanescu.com/
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| Author | Yvonne Ivanescu |
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