Public relations isn’t even 100 years old, yet it’s still one of the most misunderstood and misused “arrows" in the marketing and communications quiver. What does it REALLY do?  Why should you use and when are the best times to use it?  We’re going to demystify this profession and spin our way into oblivion on the next episode of May the Best Brand Win. And we’ll also discuss the mass media and their role in PR as well as who is winning and who is losing this week. Join me!