Today, we're headed for the land of customer services. That place where many business owners hope and pray that what they offer and how they offer it will win them a 5 star review rather than some scorched earth comments on the internet.

We're going to dive into customer service from the customer's POV as well as the owner's perspective in hopes that you will see how best to create or improve your own customer service strategy.

If you service people in your business today, you must know what your ideal customer expects and how best to make your strategy a consistent performance standard with everyone who serves customers on your behalf.