Yet another insightful share! In the last comment, I said I wanted to be my own 'Eli the Idea Guy' ... but in light of this new take, branding is indeed everything and should be personal... should be specific for your identity. Though I've always been an ideator. I suppose I am more of an 'Erudite'.. which is something I've called myself for a long time. Many people call me the Mastermind or the President of the world hahahah... quite embarassing... But I suppose the way in which I share my passion and the ideas that I come up with are always extremely .... ambitious to people. I always think big. I suppose I should focus on that being my own brand... and indeed, it cant scale. And it really shouldnt have to, as everyone has their own thing, so of course you wont be able to sell or teach everyone your thing, even if you wanted to, because thats how we figure out what is of value.. by how scarce it is... scarcity in skills and experiences creates value. Great stuff! Thanks again!!