Today on Webcology Google’s Mobile first index unlikely to launch before 2018. Gary Illes, Next10conf. Remember, Gary is the person who predicted the coming Penguin update, starting in autumn 2015. They think its time to update the SEO Periodic Table. Every 2years Search Engine Land updates the table. Lastly, The future is PASO (Personal Assistance Search Optimization) – John E. Lincoln. Digital marketers should know where PAs get their information. If you accept the premise that the future of SEO is all about PAs and personal assistant search optimization, then you should be asking yourself the following question: “Where do PAs get all their information?”