Alex Williams is the owner of the strength equipment company Bent Iron Performance. He started Bent Iron Performance after years of purchasing strength equipment and seeing the need for better quality and design. With his metal fabrication and design background, he has created a premium line of products that are able to be customized to a coach or trainers exact needs. Alex has built relationships with a network of professional and college strength coaches who provide constant feedback on the S & C industries equipment needs. These relationships and Alex's fabricating abilities have created Bent Irons premium line of equipment.

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