Settings
Light Theme
Dark Theme

036 - Using Social to Grow a Franchise

036 - Using Social to Grow a Franchise
Apr 9, 2014 · 35m 34s

In October if 2013, CNBC reported that major America private equity firms have been pouring money into an early stage restaurant industry segment that is poised for explosive growth over...

show more
In October if 2013, CNBC reported that major America private equity firms have been pouring money into an early stage restaurant industry segment that is poised for explosive growth over the next decade.

If you guessed Frozen Yogurt, you are dead on! "FroYo"—as the product often is called by a growing number of fans — has grown in part because customers prefer a healthy alternative to ice cream and other calorie-heavy desserts.

In episode #036 of the Social Restaurant Podcast, I welcome Dan Kim, Founder and Chief Concept Officer of Red Mango. His brand and company has won more industry awards and honors than any other segment player, including being rated number 1 in the FroYo category by Zagat in 2011.

Dan and l discuss his journey as a food service entrepreneur, his personal use of social media as an executive ambassador of his brand and much more. You don’t want to miss this interview with Dan!

Go ahead, turn up the speakers, click play and listening to episode #036 of the Social Restaurant Podcast.

And as always, please support our show sponsors:

NETBASE SOLUTIONS
Do you understand how social media analytics can help your executive team make better marketing and operational decisions? Learn how in a new eBook produced in partnership by Nate Riggs and Netbase Solutions, and see examples of five brands already taking advantage of the insights that live in the social media conversation. Download the eBook >> http://bit.ly/NetBase-srp

ON SCENE PRODUCTIONS
Video content is changing. Not only in the way it’s viewed, but also in how it’s produced. At On Scene Productions, we develop multi-channel video content strategies to help clients fill the entire sales funnel, from introduction to education to purchase. Learn More >> http://bit.ly/OnScene
show less
Information
Author Nate Riggs
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search