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034 - The Great American Hotdog Joint

034 - The Great American Hotdog Joint
Mar 26, 2014 · 37m 28s

If there’s one food that’s probably made its way into the mouths of just about everyone in America: the hotdog. A classic American food cherished by everyone from hipsters to...

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If there’s one food that’s probably made its way into the mouths of just about everyone in America: the hotdog.

A classic American food cherished by everyone from hipsters to school kids and sports fans alike, the hotdog trend has gained momentum in recent years, moving these mouth-watering American delicacies from microwaves, baseball fields and theme parks to the U.S. cities across the map.

But what makes a good hotdog – I mean a really good hotdog? Our guest this week is here to tell you want to look for.

In episode #034 of the Social Restaurant Podcast, I welcome Jonathan Luther Jr., Co-Founder, Concept Designer and Proprietor of JJ’s Red Hots, a start up hotdog joint based in the heart of Charlotte, North Carolina. Jon and his dad – a retired restaurant executive whose led little brands like Popeye’s Chicken and Dunkin Donuts – have set out to spread the love for this classic American food, one hotdog at a time.

I really enjoy this interview with Jonathan, not only for his story, but also for the sense of passion you can hear in his voice when he talks about JJ’s. Jon shares lessons and advice on conducting business with family, following your dream and passion, and how to approach concept growth.

Go ahead, turn up the speakers, click play and listening to episode #034 of the Social Restaurant Podcast.

And as always, please support our show sponsors:

NETBASE SOLUTIONS
Do you understand how social media analytics can help your executive team make better marketing and operational decisions? Learn how in a new eBook produced in partnership by Nate Riggs and Netbase Solutions, and see examples of five brands already taking advantage of the insights that live in the social media conversation. Download the eBook >> http://bit.ly/NetBase-srp

ON SCENE PRODUCTIONS
Video content is changing. Not only in the way it’s viewed, but also in how it’s produced. At On Scene Productions, we develop multi-channel video content strategies to help clients fill the entire sales funnel, from introduction to education to purchase. Learn More >> http://bit.ly/OnScene
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Author Nate Riggs
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