* According to a blog from Mark Ramsey Media audio is crushing it online!
* According to USA TouchPoints audio pulls in more reach than streaming movies and TV combined.
* Any audio or radio stream pulls in 40% of 18-24s, a third of 24-34s and one out of four 35-54s.
* I'm not surprised. You can consume streaming radio and podcasts while doing other things online.
* It's one of the easiest formats to produce - you just talk - and helps to build trust, brand awareness and your authority online.

Check Out the Reach for Streaming Radio: http://www.markramseymedia.com/2013/02/check-out-the-reach-for-streaming-radio/

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com