In this session of the Expand2Web Podcast, I talk with website usability expert Aaron Weiche from Spyder Trap. Aaron is Vice President of Spyder Trap, and is also a faculty member at Local University.

I met Aaron while presenting at Local University in New York, and wanted to have him on the podcast to share some of his tips with you.

In the podcast, Aaron and I talk about the common mistakes that we see businesses making with their websites that severely limits their success online. Aaron then goes on to describe what he considers the four pillars of a great website.