Verbal Vikings are destined to be the lords of the radio. Fame, glory, and wealth await those talented folks who brave enemy program directors, format changes, and face uncertainty to plunder far and wide in the radio industry. The radio business is vulnerable to attack and now is the perfect time to raid it and rescue it from itself. We do this by valuing, encouraging, and putting an emphasis on creating exceptional on-air performance. Because it's the very lifeblood of the entire industry, creative talents must retake radio through great performance.

This podcast is a collection of thoughts, revelations, ideas, creative breakthroughs, and personal reminders that Scotty Gunther has gathered from working for more than 20 years as an outlaw in the radio industry. Mixed with an empowering Vikings metaphor. This book is everything you need to know to become a Verbal Viking warrior.
This is a revitalized "call to action" about self-discovery, creative innovation, finding your unique fighting style, and delivering great performances on the radio.