2 JUN 2017 · Evan Tardy is President of the company Dr. Axe. This year they are shooting to $100 million in revenue for their health and wellness online company. This podcast explores the driver of this 6 and ½ year explosive growth- providing value through insightful, not informative, content. Show Notes: 00:00 Intro 00:09 Evan Tardy, President of Doctor Axe 03:49 The INC 500 list 05:11 Snapshot of the current team 07:10 What kind of things have you done to get to $100m 08:49 Put a lot of effort to providing a lot of value upfront 09:18 Goal: get 20 million unique visitors each month 10:27 How did you get world class content from the beginning? 13:51 How do you as the president know how to steer the ship? 14:36 Culture of data and metrics 15:15 Email and how it’s affected the business and growth 19:47 Unpacking the terms insight vs. information 22:41 Backup intuition with data 24:10 How much do you weigh customer insight? 30:08 Connect with Evan Tardy on LinkedIn Resources: Evan Tardy’s LinkedIn - https://www.linkedin.com/in/evantardy/ Dr Axe - https://draxe.com

7 APR 2017 · Chris Laub is a research copywriter and is in the quest for understanding what customers truly want by asking them questions in surveys or through phone conversations. He’s going to share the questions he asks and how to get beyond surface level information. Show Notes: 00:04 Episode highlights and summary 00:46 Introducing Chris 01:45 Helping the Shark Tank product sell 04:38 Getting inside the mind of the consumer 06:50 The Market Research Pyramid 10:29 Using the surface level information 11:01 Going deeper to understand your customers 13:29 Tactics for running a market research survey 15:35 The single most important question you can ask 18:24 Why not just go one-to-one? 20:23 What questions he’s asking to extract the “gold” 27:46 Say thanks to Chris on his Facebook page Resources: Market Research Phone Script - Downloadable PDF Chri’s FB page - https://www.facebook.com/theresearchcopywriter/ SimilarWeb Quantcast

24 MAR 2017 · Adam Hudson is the founder of www.reliable.education and he is making millions selling his own products on Amazon. In our conversation we’ll talk about finding the right products to sell and the best ways to build your product brand so you can eventually sell for multiples. Show Notes: 00:04 Episode highlights and summary 01:18 Adam’s background 04:34 Why he decided to sell products on Amazon 05:23 The experience of selling his first business 07:57 How selling a business forces you to be more disciplined and smarter in growth 09:10 Spotting opportunities on Amazon 10:53 Is Amazon going to be the first Trillion dollar business? 12:28 Current challenges on the Amazon platform 15:56 Retail arbitrage vs Private Label Products 17:55 Deciding on which type of products to sale (understanding the best seller rank BSR) 21:45 The different types of sellers on Amazon 23:29 Creating your own products vs private label manufacturing 25:21 Secret for negotiating with the Chinese 27:09 Why the relationships with your suppliers and manufacturers is critical 30:36 Getting your supplier to contact you when others want to compete with you 31:59 Creating a professional brand for your Amazon Products 32:22 How to name your products and create your logo and packaging 37:00 Beware where you get your business information Resources: Adam’s website www.reliable.education Book - The Magic of Thinking Big Book - Built to Sell Book - Blue Ocean Strategy Get help naming products - SquadHelp Get your logo and branding designed - 99Designs For amazing product photography - Seller Photo

8 FEB 2017 · Patrick Combs is a master storyteller and has a fascinating past of having a show on HBO, consulting with Google and selling out theaters doing a one-man show. Patrick shares the mechanics of a good story so business owners can raise more capital, hire better employees, and convert more prospects into customers. Spencer runs a real time experiment and shares his story for doing the podcast while Patrick deconstructs the story to make it 100X better. Show notes: 00:29 Introducing Patrick Combs 01:59 His first mentor 03:09 His crazy transition at 33 years old 03:59 Getting a deal with HBO 05:58 Helping business owners tell their story 06:55 Every entrepreneur has an origin story 08:29 A good origin story tells people in 2-3 minutes your values, your reason for existence, your why, and it humanizes you in a way that draws people closer to you. 09:03 Your signature story 11:20 Spencer telling his signature story and totally sucking at it 13:56 Patrick deconstructing Spencer’s story, starting off with finding the drama 16:31 Start with a climactic moment, have a failure, and then feel your phoenix rising in the second half of the story 19:39 If you take an hour to do the work of crafting your story you will be able to wield it like a master 21:03 First step to telling a good story 22:38 The formula to every good story 24:10 Why the final piece is telling people your why 25:40 Stories trump logic and facts every single time 26:27 The reason why people don’t tell stories 27:43 Listener call to action 29:11 Say thanks to Patrick and take action by reaching out on his site www.patrickcombs.com or message him on Facebook www.facebook.com/PatrickLive Resources: www.patrickcombs.com www.facebook.com/PatrickLive www.youtube.com/user/pcombsgtc

8 FEB 2017 · Ty Crandall from CreditSuite.com talks with Spencer about business funding and business credit in today’s episode. On BGP episode #49 Spencer interviewed Gerri Detweiler from Nav.com and talked about building your business credit, so in this episode we dive deeper into another approach to business credit and financing. Show Notes: 00:30 Introducing Ty Crandall 02:31 Where to start with your business credit 03:56 Using business credit to protect yourself from liabilities 06:20 Why most people don’t set up business credit 07:35 Can you establish business credit with bad credit or bankruptcies? 09:22 What’s the next step for building business credit? 10:06 Establishing vendor accounts 11:07 Establishing major retailer credit 12:15 What timelines you should expect with establishing credit 13:40 The best kind of credit to obtain 15:09 Hidden benefits for credit cards and cash credit 16:53 The difference between www.nav.com and Ty’s company www.creditsuite.com 19:50 The #1 pitfall most business owners face when establishing business credit 22:00 How to get business financing 23:59 Free guide www.creditsuite.com/ein Resources: www.creditsuite.com https://itunes.apple.com/us/podcast/business-credit-financing/id962410056?mt=2 https://www.uline.com/ http://www.quill.com/ https://www.mymonline.com/ http://www.seton.com/ http://www.gemplers.com/

7 FEB 2017 · In this episode Spencer talks with Garrett Robins who is currently working on a venture in the home automation industry. They talk why you can’t do it all as a business owner and how putting yourself out there by creating a good ole boys club sets you up for success. Show Notes: 00:30 Introducing Garrett Robins 03:29 What he’s working on right now 03:52 From making $100k a summer selling home security systems to making $8/hr to learn internet marketing 05:42 His newest venture in home automation 08:04 Why he considers his business a marketing company and not a hardware or SaaS company 08:45 How shooting someone in the face with a paintball gun opened up opportunities 09:23 Why he’s laser focused as a marketing company vs SaaS project 10:19 Garrett's vision to educate entrepreneurs and bring them in as affiliates 11:11 Why the landscape for information products has changed and what’s happening 12:41 What it feels like to scale winning offers 13:52 Getting in with the “Good Ole Boys Network” 15:38 Putting yourself out there and being willing to sacrifice 16:22 Why you can’t do it all 17:17 What KPI’s he is paying the most attention to 18:34 Nothing tells the whole story like a good old fashion phone call 20:26 It sounds really sexy, but it doesn’t give you sexy money 21:36 How automating as much as you can helps you build something bigger 23:15 The real lessons when walking away from a business and losing money 24:42 The right way to structure the deal when taking outside money 25:45 Assembling the team around you as an entrepreneur 27:36 One of Garrett's biggest rules with business partners 30:18 This final piece of advice tightly wraps together what successful entrepreneurs do 31:30 Say thanks to Garrett Robins on Instagram https://www.instagram.com/garrettrobins/ or on Facebook https://www.facebook.com/garrett.robins1 Resources: Book - Rework by Jason Fried and David Heinemeier Hansson https://www.instagram.com/garrettrobins/ https://www.facebook.com/garrett.robins1

3 FEB 2017 · Business owners that know their credit score are 41% more likely to be approved for a business loan. In this episode we talk with Gerri Detweiler the Head of Market Education at Nav where she shares insights on how business owners can establish and build their business credit. You can get your business credit score from www.nav.com for free. Show Notes: 00:28 Introducing Gerri Detweiler 03:08 Only 72% of small business owners know their business credit scores 03:58 Nobody needs your permission to get your business credit 04:43 The traditional vs nontraditional source for acquiring capital 05:50 Case Study: How David Edmonson’s got capital for his sauerkraut business 06:59 Business credit cards vs personal credit cards 08:09 Where to start: The easiest and first type of business credit to establish 10:23 What you should expect once you have established business credit 12:10 How the your business and credit age factors into your access to capital 14:13 Why your business category determines if you are high risk vs low risk 16:02 How much capital a business owners should expect to get 17:10 Financing based on cash flow or sales - very expensive 18:02 Financing from PayPal, Square and other merchants 18:34 Access to capital based off of cash flow 19:10 Crowdfunding options like Kiva, Able Lending and Kickstarter 20:44 Do these 5 things to prepare for financing before you need it 21:36 Get your business credit score at Nav.com 23:00 Why business credit is used with government contractors and large vendor relationships like Wal-Mart and Target 26:13 Say thanks and ask Gerri question at https://twitter.com/gerridetweiler 26:50 The Ultimate Guide to Financing Your Business in 2017 free ebook at www.nav.com/ebook Resources: www.nav.com Gerri’s books on Amazon The Ultimate Guide to Financing Your Business in 2017 https://twitter.com/gerridetweiler Special shout out to Joel at Nav for connecting us together. Disclosure: I am an affiliate for Nav so if you sign up I will get paid a referral fee which will contribute to my burrito fund.

2 FEB 2017 · In this episode Spencer talks with the founder of Grumo Media Miguel Hernandez. They talk about his fascination of learning and then deconstructing the information and applying it to creating online courses. You can see some of his best courses on the Udemy platform. This is a special interview because Miguel was in BGP Episode 20 a couple years ago. Show Notes: 00:29 Introducing Miguel Hernandez 03:08 How Miguel learns and processes information 05:03 Why he listens to audio and video at 2x speed or faster 06:45 Consuming information using the food framework 11:16 How to apply what you learn into practice 13:30 Why you should teach others 16:25 How to decide on what topic to teach 19:31 Follow these tips to increase engagement with students 22:19 Designing and structuring your course 25:00 Why it’s so important for people to get a quick win 27:12 Strategies for building support and efficiently educating 29:30 Why Miguel is successful on Udemy 33:44 Building marketing channels and funnels for Udemy courses 35:36 How Udemy rewards you for creating a good course and good conversions 42:55 Leveraging the review credibility 43:34 The fastest way to monetize your knowledge 46:52 What Miguel is focusing on moving forward 48:18 His course funnel is www.marketyourcourse.com 49:39 What it actually takes to be successful teaching online 54:26 Say thanks to Miguel on Twitter @grumomigs or his blog www.grumo.com Resources: Miguel’s courses on Udemy Video Speed Controler Chrome Plugin for faster audio/video learning www.marketyourcourse.com