Nike and Budweiser: Navigating allyship and strategy
Nov 1, 2023 ·
29m 54s
The Big Con is diving into complex issues! This episode looks at Branding, culture, and diversity, examining the stories of corporate giants Bud Light and Nike as they navigate sponsorship...
show more
The Big Con is diving into complex issues!
This episode looks at Branding, culture, and diversity, examining the stories of corporate giants Bud Light and Nike as they navigate sponsorship with trans activist and internet sensation Dylan Mulvaney. Bud Light, a beer powerhouse, faces a turbulent response after a collaboration with Dylan, leading to stock losses and widespread boycotts. Meanwhile, Nike's sponsorship of Mulvaney sparks a similar controversy, drawing attention from Olympians and politicians advocating for a boycott. This episode unravels the intricate dance brands perform between inclusivity and the risk of alienating their core audience and the lessons you should learn if you're a business weighing into the conversations.
Join us for an enlightening exploration of modern brand marketing's challenges and opportunities.
📕Show Menu - https://bit.ly/bcpshowmenu
The Big Con Podcast: Emily and Dale are bringing you in on the Con. Strategy doesn't have to be something that only those who have a mastery of PowerPoint can do, we're making it approachable to everyone! The Big Con podcast is dedicated to demystifying and simplifying the world of strategy, exploring its impact on businesses and individuals who've either harnessed it for success or missed the mark.
Subscribe and follow today to get all new episodes in your feed straight away.
Are you more of a visual person? We're on TikTok and YouTube too!
show less
This episode looks at Branding, culture, and diversity, examining the stories of corporate giants Bud Light and Nike as they navigate sponsorship with trans activist and internet sensation Dylan Mulvaney. Bud Light, a beer powerhouse, faces a turbulent response after a collaboration with Dylan, leading to stock losses and widespread boycotts. Meanwhile, Nike's sponsorship of Mulvaney sparks a similar controversy, drawing attention from Olympians and politicians advocating for a boycott. This episode unravels the intricate dance brands perform between inclusivity and the risk of alienating their core audience and the lessons you should learn if you're a business weighing into the conversations.
Join us for an enlightening exploration of modern brand marketing's challenges and opportunities.
📕Show Menu - https://bit.ly/bcpshowmenu
The Big Con Podcast: Emily and Dale are bringing you in on the Con. Strategy doesn't have to be something that only those who have a mastery of PowerPoint can do, we're making it approachable to everyone! The Big Con podcast is dedicated to demystifying and simplifying the world of strategy, exploring its impact on businesses and individuals who've either harnessed it for success or missed the mark.
Subscribe and follow today to get all new episodes in your feed straight away.
Are you more of a visual person? We're on TikTok and YouTube too!
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| Author | Emily Kay and Dale Leszczynski |
| Website | - |
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