Dfm 47: All Access | Subvertising | Digital Out-of-Home ft. Sean McCaffrey
Jun 28, 2019 ·
17m 37s
Our Post-Cannes Lions Episode! ALL ACCESS? Despite a diverse lineup of speakers this year at Cannes Lions, with programming celebrating inclusivity, there is still work to be done in the...
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Our Post-Cannes Lions Episode!
ALL ACCESS? Despite a diverse lineup of speakers this year at Cannes Lions, with programming celebrating inclusivity, there is still work to be done in the area of accessibility.
SUBVERTISING From QSR stunts to "culture jamming" campaigns, Cannes celebrated (and awarded) the most subversive minds in advertising this year.
DIGITAL OUT-OF-HOME We talk to Sean McCaffrey, CEO of Gas Station TV, one of the most fascinating digital media businesses we've seen. Those monitors on the gas pumps are no longer just attention spam, but a targeted, data-rich digital network with carefully crafted programming for consumers on the go.
Plus Geoff runs down his Top 5 books for summer reading.
Featuring music from Cassius and Jody Temple.
#disruptivefm #dfm
show less
ALL ACCESS? Despite a diverse lineup of speakers this year at Cannes Lions, with programming celebrating inclusivity, there is still work to be done in the area of accessibility.
SUBVERTISING From QSR stunts to "culture jamming" campaigns, Cannes celebrated (and awarded) the most subversive minds in advertising this year.
DIGITAL OUT-OF-HOME We talk to Sean McCaffrey, CEO of Gas Station TV, one of the most fascinating digital media businesses we've seen. Those monitors on the gas pumps are no longer just attention spam, but a targeted, data-rich digital network with carefully crafted programming for consumers on the go.
Plus Geoff runs down his Top 5 books for summer reading.
Featuring music from Cassius and Jody Temple.
#disruptivefm #dfm
Information
| Author | Geoffrey Colon |
| Website | - |
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