Howard Bloom almost single-handedly carved out two new fields: paleopsychology, and mass behaviour. His next goal is to establish a field he calls omnology. Bloom's cross-disciplinary theories trace crowd patterns from the precipitation of the first protons in the Big Bang to future trends in the life of humankind. For Bloom, mass behaviour, paleopsychology, and omnology are fields that encompass nearly everything man can know. At the center of Bloom's quest has been a scientific pursuit of what he calls the gods within, the personal passions, and the dark underbelly of individual and mass emotion. Bloom crafted the concept for an award-winning computer at the age of thirteen, participated in research on the immune system at the world's largest cancer research center (The Roswell Park Memorial Cancer Research Institute in Buffalo, NY) at sixteen, has done research on programmed learning at Rutgers University's graduate school of education, and has lectured at Wesleyan, NYU, and The University of Georgia. Testing his theories of mass emotion in the brutal lab of reality, Bloom helped shape the careers of Michael Jackson, Prince, John Cougar Mellencamp, Bette Midler, Billy Joel, Simon & Garfunkel, Run DMC, Bob Marley, Kiss, AC/DC, and Aerosmith, among others. Bloom wrote position papers for two winning political candidates, helped Sony establish its software beachhead in the US, helped turn Disney from an antique to a major player in the film world of the late 20th century, and helped guide Warner Brothers, CBS, and Paramount into new territory. From each of these experiences Bloom milked new scientific insights, insights that have given his scientific theories a remarkable depth. - www.howardbloom.net

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