E20 Influencer Marketing- Why it Matters Today More than Ever & How to Become Known with Mark Schaefer

E20 Influencer Marketing- Why it Matters Today More than Ever & How to Become Known with Mark Schaefer

2 0 2 years ago
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What is influencer marketing, and why does it matter for brands and marketers today? Mark, an internationally recognized author, speaker, college educator, and marketing strategy consultant, joins Julia to talk influencer marketing, why it is crucial today, and what it means for 2017 content marketers and brands. Also, FOMO, and why a long-term strategy of "doing something well" could be more important than the fear of missing out. Plus, Mark discusses ways to become "known" ... See More

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