Eric Johnson - The Elements of Choice
Jan 31, 2022 ·
27m 50s
Bill Horan talks with Eric Johnson, author of THE ELEMENTS OF CHOICE. Eric will discuss why it is an illusion that we alone determine what we choose, how presentation can...
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Bill Horan talks with Eric Johnson, author of THE ELEMENTS OF CHOICE. Eric will discuss why it is an illusion that we alone determine what we choose, how presentation can change what we choose, why we must be aware of "change architecture" and what "plausible paths" are.
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