On this episode of Medical Marketing Executive, Michelle Segovia, VP of Marketing at Symetria Recovery, shares her expertise on marketing addiction treatment. She discusses the challenges of navigating regulations and understanding patient motivations. Michelle emphasizes the importance of language and sensitivity in healthcare marketing to avoid perpetuating stigma and connect with patients on their journey towards recovery.
On this episode of Medical Marketing Executive, Michelle Segovia, VP of Marketing at Symetria Recovery, shares her expertise on marketing addiction treatment. She discusses the challenges of navigating regulations and understanding patient motivations. Michelle emphasizes the importance of language and sensitivity in healthcare marketing to avoid perpetuating stigma and connect with patients on their journey towards recovery.
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