Google Partners program is launching later this year, which may require current partner companies to make several changes. For companies to maintain their Google Partner status, they will have to meet a new set of requirements that go into effect in June 2020. Google is sending emails to partner companies to help them determine whether they’ll maintain partner status as per the new requirements. The Digital Analytics Association announced that they have absorbed the Search Engine Marketing Professional Organization (SEMPO), an important milestone in the history of search marketing.