00:00
30:08
The ROI of Social Media Authors Steven Groves and Guy Powell describe how to strategically design, develop and implement a blended traditional and social marketing program that can be monitored, measured and connected to your bottom line.
The ROI of Social Media Authors Steven Groves and Guy Powell describe how to strategically design, develop and implement a blended traditional and social marketing program that can be monitored, measured and connected to your bottom line. read more read less

13 years ago #connected, #design, #develop, #enterprise 2.0; social media m, #guy powell, #implement, #measured, #monitored, #social media, #social media kpis, #social media roi, #steven groves