As usual, theres a lot to talk about when it comes to Google changes. On the organic side, Google recently expanded the Help page on Google My Business local ranking advice. Bruce Clay, Robert Ramirez, Virginia Nussey and Kristi Kellogg tackle that and other search engine news, including the removal of location filters in search results. In the second half of the show, PPC expert David Szetela talks about how PPC has changed since Google removed right-side ads. He also reveals the biggest challenge of PPC: client expectation setting. He explains how to predict what data clients need to understand to stay confident in a project. He also discusses the different certifications available and the value of becoming certified in multiple paid advertising areas.