How to Capitalize on the Largest Online Shopping Season Ever as James Martell welcomes back Karen Garcia, Co-founder of Lab6Media. Black Friday 2017 To Be The Biggest Online Shopping Day Ever as most U.S. residents are fully aware of the customs surrounding Black Friday, even if they don’t participate. It tends to be a day of madness, so some of us prefer to stay in to avoid the crowds. However, if Salesforce is correct, even more shoppers will be staying in on Black Friday this year—and shopping online instead. Of course, it would come as little surprise if Cyber Monday will no longer be the biggest online shopping day.