Google Issues Mass Unnatural Outbound Links Penalties as Google has issued a large number of unnatural links penalties over the weekend, specifically around outbound links. Plus, Brands Losing Trust In Google To Serve Most Valuable Search Results after the UK Advertising Standards Authority found eDreams advertisements running on google.com misleading, prompting consumers to book higher-priced tickets than those available at Ryanair.com, the airline’s CMO Kenny Jacobs took to The Guardian Friday to air some dirty laundry. Other headlines discussed include:

How Google Processes Different Algos to Determine Site’s RankingGoogle Adds Alerts in Search Results for Site Owner’s Non-Mobile-FriendlyGoogle warns site owners their site is not mobile-friendly in mobile search results11 tips on how to optimise Pinterest pins for SEO