Today’s episode is part one of a segment I did on Traffic and Funnels. In this section, I explain why it’s critical not to simply be seen as a trusted advisor, but to be seen as the only viable source. That’s an important distinction.

You must rise above the crowd by intimately understanding your market. By practicing respect, understanding, trust, and honesty, you provide value to your market by offering truth, impact, and outcome - not just a simple product or service.

In this talk, I explain your moral obligation to your prospective clients. I’ll share how to position yourself against everyone else in an effective and ethical way. So, take notes and remember to check back next week for part two of this segment.

00:00 – 04:00 - The issues in Chris and Taylor’s business
04:00 – 08:00 - Becoming a trusted advisor in any market through preeminence
08:00 – 11:30 - Practicing respect, understanding, and trust
11:30 – 15:30 - The moral obligation you have to your prospective clients
15:30 – 18:00 - How to own mindshare and authentically share