Today’s episode is an encounter with Mike Agugliaro of CEOWarrior. Mike has become a preeminent expert in the service industry after transforming his own struggling electric company into a thriving, full-service business with over $30 million in annual revenue. Now he’s teaching other service industry entrepreneurs how to do the same thing through his coaching and education organization, CEOWarrior.

In this episode, we’ll discuss how Mike went from “two guys and a truck” to building one of the most successful service companies in existence, including the key moments, insights, and lessons that allowed him to permanently change his mindset and become more successful than he ever thought possible.

This interview showcases the power of Mike’s world-class leadership instruction, as he explains how minor changes in his business and his role as a leader ultimately changed the entire trajectory of his business. This episode will give any struggling business leader the insights they need to go from tactical to strategic.

0:00 — 6:00 - Introducing Mike Agugliaro, his history with Jay, and CEOWarrior
06:00 — 15:00 - Mike’s story: from vocational school to struggling business owner
15:00 — 23:00 - How a trip to Pennsylvania and a new uniform changed Mike’s business forever
23:00 — 32:00 - Looking for hurtful truths, not comforting lies
32:00 — 40:00 - Learning to appreciate expertise
40:00 — 47:00 - 10X a phone call, 10X your business
47:00 — 55:00 - The importance of providing value to customers and employees
55:00 — 60:00 - The next stage: becoming “The Source of One”
60:00 — 1:12:00 - The exit, the inception of CEOWarrior, and the success stories
1:12:00 — 1:20:00 - No one retires from what they love
1:20:00 — 1:30:00 - Mike’s “Cauldron of Stimulus”