Managing Public Relations Expectations
May 5, 2021 ·
19m 4s
Managing expectations is about understanding goals. Peter and Christina explain why 'getting coverage' is not as always easy as it looks and allowing yourself as a communications manager to step...
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Managing expectations is about understanding goals. Peter and Christina explain why 'getting coverage' is not as always easy as it looks and allowing yourself as a communications manager to step back and assess the long-term strategy, as well as your readiness to engage, is critical. Doing this allows you to manage expectations - but also get better results for your business.
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