Glass Box Brands: Connecting Culture and Brand with Archetypes
Nov 10, 2017 ·
56m 17s
Join me for a fascinating conversation with Cynthia Forstmann, co-founder of Culture Talk, as we discuss "glass box brands," a term coined by global trend watcher David Mattin. He says:...
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Join me for a fascinating conversation with Cynthia Forstmann, co-founder of Culture Talk, as we discuss "glass box brands," a term coined by global trend watcher David Mattin. He says: thanks to the radical transparency made possible by a connected world, your business is a glass box. People can see all the way inside.And that means that now the brand is everything they see. Every person. Every process. Every value. Everything that happens, ever. Theres a single word that sums up what a person sees when they look deep inside your business: they see yourculture.
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