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Paul French On What Western Businesses Get Wrong in China, Over And Over Again.

Paul French On What Western Businesses Get Wrong in China, Over And Over Again.
Feb 10, 2021 · 1h 3m 41s

Paul French is a British entrepreneur and prolific author of several books on business and crime with 30 years experience in China. In this episode Paul and I talk about...

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Paul French is a British entrepreneur and prolific author of several books on business and crime with 30 years experience in China. In this episode Paul and I talk about how iconic American businessman, Carl Crow, taught us all the lessons we need to know about China business in his book, 400 Million Customers. Crow''s best-seller was published in 1937 but its lessons are more relevant than ever. Paul shares the real experiences of global companies that started out with sky-high expectations but ended in roadside ditches. What went wrong?

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