It's a new day and age in the NCAA. Starting July 1st, college athletes were permitted to monetize their names, images, and likenesses thanks to a ruling from the Supreme Court. In the days since, plenty of college football, college basketball, and Olympic sport players have signed deals to endorse businesses and products or earn money through their social media presence. Our political pundit Jon and legal expert Mike Pudlow join us to discuss what you need to know about NIL and how the IU athletic department has welcomed in this new era.

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