Too often, really smart people running a business or non-profit organization focus on day-to-day tactics without creating a strategy first. If you will put in the time and effort to craft (or adjust) your strategy before moving through the process then you have a much higher chance at positive results.

What is the #1 reason so many business leaders fail to work the process in the right way? Too much focus on what you're doing to sell your product / service (act now) and too little focus on why you're doing it (conceptual).

Today, we discuss putting the Why first and the proper process from start to finish for effective, efficient marketing with great ROI. Plus, we have a bonus business book recommendation on strategic thinking.

Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com

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