Avoiding PR Tone Deafness

Avoiding PR Tone Deafness

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Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative media attention. We discuss several high profile examples from the world of high fashion that have been in the news recently.



Pritch defines brand tone deafness as: "A lack of situational awareness and/or understanding of the business environment." So how can you protect your business from brand tone ... See More

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