Back in 2011, the African Development Bank claimed Africa's middle class was over 300m people strong, sparking controversy.
Now, a new data mapping company Fraym says it has located Africa's premium consumers.
We talk to Fraym CEO Ben Leo to find out more. Say hello on twitter @Leo_Benjamin.
For a 20% discount on a 6-month subscription, please head to bit.ly/2JaIsxw and enter the offer code: PODCAST
And for the latest news and analysis, try out our daily newsletter: head to www.theafricareport.com and enter your email address to receive it every afternoon.
Back in 2011, the African Development Bank claimed Africa's middle class was over 300m people strong, sparking controversy.
Now, a new data mapping company Fraym says it has located Africa's premium consumers.
We talk to Fraym CEO Ben Leo to find out more. Say hello on twitter @Leo_Benjamin.
For a 20% discount on a 6-month subscription, please head to bit.ly/2JaIsxw and enter the offer code: PODCAST
And for the latest news and analysis, try out our daily newsletter: head to www.theafricareport.com and enter your email address to receive it every afternoon.
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