Back in the heyday of the 80's and 90's when big tobacco companies could run print adds, there was Joe the Camel, the Marlboro Man and this guy, the Winston Man, David Goerlitz.

From being the face of Winston cigarettes to today, his life has taken several radical changes. Speaking out against the large tobacco company left him demonized and publicly shamed, he has taken his fight to even greater lengths.

We're going to be speaking with David about his journey, the ups and downs, the trappings of corporate lies and greed and also about his upcoming documentary being released soon.

Also, David has mentioned he will be bringing a few guests of his own onto the show.