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Are you looking to grow your platform but not sure where to start?  

In this episode of the Jeff Bradbury Show, we are going be taking a look at 5 Rules of Personal and Professional Branding.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page (http://teachercast.net/contact) and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:

You have a great idea that you would like to get noticed by the educational community

You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.

You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today! (https://www.teachercast.net/90-day-email-marketing-challenge/)

In this challenge, you are going to learn:

How to find and target your Avatar to grow your email list.

The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.

How to grow a successful Social Media strategy that gets you noticed and grows your email list.

How to create a branded professional slide deck for your next conference that grows your email list.

How to fight the war on the inbox and what it means for your unopened emails.

How to improve your email open rates so that the work you put into your emails gets noticed clicked on.

and much more …

(https://teachercast-educational-network.ck.page/26909ec070)

5 Rules of Personal and Professional BrandingBe Hyper FocusedWhen you are trying to create something that you want people to remember you for, it’s critical that you stay hyper-focused. This will help you not only stay on brand but keep you focused on hitting your target avatar.

If you create content in multiple content streams it gets messy and tends to confuse your audience who will eventually grow to expect a certain type of content from you each week.

For example, if you are used to writing long-form content then it’s best to keep that format. Suddenly switching to short-form content might turn off some of your long-time supporters.

Be AuthenticOne of the biggest lessons that anyone can learn early on in their brands is the ability to become vulnerable and authentic with their audience. It is extremely difficult to gain a subscriber, attract a podcast listener, or entice a company to work with you. On the other hand, it’s very easy to 

Have a StoryAudiences connect to people, not to content. If you create a great blog post or write a good book, you may get several people checking it out, but once they get what they need, they will eventually bounce and might never come back. However, if you can find a way to tell your story through your content your audience will be able to connect not with just what they are trying to consume, but with YOU the content creator.

Be ConsistentBeing consistent means being consistent everywhere. When you go through the process of creating a brand you take the time to think about your logo, brand colors, fonts, styles, and tone of your product. (and so much more) Consistency is that one thing that makes people remember you.  

Think about your favorite soft drink company. What makes them stand out from the pack? Is it the way that their drink tastes? Maybe … but I bet it’s also the way the product looks, or the packaging they use, or the colors and style of their logos.  

Consistency is super important when creating your brand kit as well as any content that you produce.  

Live Your BrandHave you ever seen a speaker get up and do a big presentation and then get off the stage and do a complete 180 when you meet them?  

If you...
Are you looking to grow your platform but not sure where to start?   In this episode of the Jeff Bradbury Show, we are going be taking a look at 5 Rules of Personal and Professional Branding. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page (http://teachercast.net/contact) and let us know how we can help you today! The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories: You have a great idea that you would like to get noticed by the educational community You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level Join the TeacherCast 90-Day Email Marketing Challenge Today! (https://www.teachercast.net/90-day-email-marketing-challenge/) In this challenge, you are going to learn: How to find and target your Avatar to grow your email list. The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list. How to grow a successful Social Media strategy that gets you noticed and grows your email list. How to create a branded professional slide deck for your next conference that grows your email list. How to fight the war on the inbox and what it means for your unopened emails. How to improve your email open rates so that the work you put into your emails gets noticed clicked on. and much more … (https://teachercast-educational-network.ck.page/26909ec070) 5 Rules of Personal and Professional BrandingBe Hyper FocusedWhen you are trying to create something that you want people to remember you for, it’s critical that you stay hyper-focused. This will help you not only stay on brand but keep you focused on hitting your target avatar. If you create content in multiple content streams it gets messy and tends to confuse your audience who will eventually grow to expect a certain type of content from you each week. For example, if you are used to writing long-form content then it’s best to keep that format. Suddenly switching to short-form content might turn off some of your long-time supporters. Be AuthenticOne of the biggest lessons that anyone can learn early on in their brands is the ability to become vulnerable and authentic with their audience. It is extremely difficult to gain a subscriber, attract a podcast listener, or entice a company to work with you. On the other hand, it’s very easy to  Have a StoryAudiences connect to people, not to content. If you create a great blog post or write a good book, you may get several people checking it out, but once they get what they need, they will eventually bounce and might never come back. However, if you can find a way to tell your story through your content your audience will be able to connect not with just what they are trying to consume, but with YOU the content creator. Be ConsistentBeing consistent means being consistent everywhere. When you go through the process of creating a brand you take the time to think about your logo, brand colors, fonts, styles, and tone of your product. (and so much more) Consistency is that one thing that makes people remember you.   Think about your favorite soft drink company. What makes them stand out from the pack? Is it the way that their drink tastes? Maybe … but I bet it’s also the way the product looks, or the packaging they use, or the colors and style of their logos.   Consistency is super important when creating your brand kit as well as any content that you produce.   Live Your BrandHave you ever seen a speaker get up and do a big presentation and then get off the stage and do a complete 180 when you meet them?   If you... read more read less

4 years ago