Daniel talks us through getting leadership buy-in to key digital transformation projects by answering some of the tough questions you might be asked. Ciaran gets a little over dramatic playing the role of a challenging senior team member asking tough questions which Daniel calmly and confidently walks us through.
Tough questions Daniel tackles:

How to deal with negative conversations online


How to minimise the chance that social team might say something embarrassing.


How to deal with leakage of confidential information.


How to deal with the disbelief that people we want to reach don't use social media.


How to deal with the risk of law suits from Social Media activity. 


How to solve the time lag from your compliance team.


How to spot potential errors or faux pas


How to tie social channel to business results

Take a look at http://socialmediagovernance.com/  for some great resources that will further help you in this area.