The most impactful simple fixes for better Google ranking

To reach the top of Google’s search results page and stay there, you’ll need a long-term search engine optimization strategy, including frequently published optimized content, quality website maintenance, regular updates, and more.

Fix errors and dead links

Error pages and dead links don’t belong on any website that takes itself seriously. Users hate them, so for Google, whose ultimate goal is to serve up exactly what its users are searching for, they are a big red flag. As such, they can negatively impact your rankings (to say nothing of user experience).

Optimize for mobile

Roughly half of all Google searches come from mobile devices, and the percentage has been steadily going up for the past couple of years. Consequently, Google introduced mobile-first ranking.

Improve loading speeds

Research has shown that users expect any website to load within 3 seconds or less. If it doesn’t, they leave, increasing the website’s bounce rates and decreasing its Google ranking.

People that should listen to this show are entrepreneurs with e-commerce stores, digital marketers