Between February and June 2020, social media marketing spends increased by 74% for businesses.


1. You Must Increase Your Advertising Budget

The reasoning for this seems obvious. Returns are at their highest level in history. Businesses reported that the contribution of social media to overall company revenue has risen by 24% since February 2020.

2. Play with New Channels on Existing Networks

As competition grows fiercer, marketers need to differentiate themselves from the crowd. Big business tends to move slow but hits like a truck when it gets going.

3. It’s All in the Video

Social media experts have espoused the benefits of video content for years. Video is easier to consume on all devices, but particularly on mobile devices, and it adds an air of authenticity.

4. Don’t Ignore the Baby Boomers

Companies primarily targeting the older generations have dismissed social media as a channel for connecting with them. In previous years, this was true.

5. Social Justice Issues Should Be at the Forefront of Your Marketing Strategy

One side effect of the pandemic was how it changed the priorities of the average consumer. With no work to go to and shelter-in-place orders in effect, many people have had the time to focus on larger issues of injustice.

People who should listen to this show are entrepreneurs, career coaches, digital marketers